Finding a Brand Name Foodservice Program
Being in this industry for over 25 years, I know there are hundreds if not thousands of foodservice options available. So how do you choose the right one? Do you go with a cheaper generic brand or choose a well respective, proven name brand?
Apart from the actual products provided, it’s important to understand the advantages that a brand name foodservice program provides. Why? Because it’s proven that consumers are drawn to brand name concepts. NACS Show data reported in CSP Daily News that 53% of all foodservice customers are looking for a brand name. That number jumps to 61% for millennials! Why would it matter to your perspective customers? It’s all about the trust factor!